Case Study: Successful Digital Marketer Apprenticeship End Point Assessment

Introduction: Jane is a 23-year-old apprentice who has been training in digital marketing for the past 18 months. Her apprenticeship program included on-the-job training, classroom instruction and online courses. As the end of her apprenticeship approached, Jane had to undergo an apprenticeship end point assessment (EPA) to evaluate her knowledge, skills, and behaviours in relation to the digital marketing apprenticeship standard.

Assessments Used: The EPA for the digital marketing apprenticeship standard included a combination of assessments to evaluate Jane's performance. The assessments used were:

• On-the-job assessments: The assessor observed Jane's performance in the workplace and evaluated her ability to complete tasks, follow instructions, and work safely.
• Professional discussion: A conversation between the apprentice and an assessor, during which Jane discussed her knowledge, skills, and behaviours in relation to the digital marketing apprenticeship standard.
• Online tests: Jane took online tests to evaluate her knowledge and understanding of digital marketing concepts and tools.

Results Achieved: After completing the EPA, Jane received feedback from the assessor, who found that she had exceeded expectations in all areas of the assessment. She was able to demonstrate her knowledge and understanding of digital marketing concepts and tools, as well as her ability to apply them in the workplace. Jane was also able to show her ability to work independently and as part of a team.

Outcome: As a result of her successful EPA, Jane was awarded an apprenticeship certificate in digital marketing and is now considered fully qualified in the occupation. She continues to work in the same company and has been promoted to a Digital Marketing Coordinator role.

Conclusion: This case study demonstrates how a well-prepared apprentice can excel in an apprenticeship end point assessment. Jane's dedication to her training, her ability to apply the knowledge and skills she had learned, and her willingness to take advantage of different types of assessments all contributed to her success. It also shows the importance of a well-rounded assessment that covers both theoretical and practical aspects.